NEWSLETTER FEBRUARY 17, 2011

MEN AND FASHION

John Updike once compared the male body to a bank account: as long as it's healthy, a man doesn't think much about it.

For men, more than ever, looks count. In Vogue and Men's Health alike, modern-day Adonises sell everything from protein powder to Armani cologne. One simple way to keep your look up to par is to care for your neckties. Like it or not, if you’re a man, you will wear a tie at some point in your life. And if you have children, you will probably receive one as a present – they are THE Father’s Day gift.

Here are some **tips to help you care for your ties whether you wear them every day or once a year:

• Let water spots on silk ties dry and then rub it briskly with the same fabric.
• When ironing ties, make certain the roll along the tie edge is not pressed flat. If possible, use a steamer instead of an iron. You can purchase a hand held steamer for about $29.99.
• Always hang your ties on a rack except knitted or crochet ties, which should be rolled and stored in a drawer. This will keep them from getting wrinkled.
• Give your ties at least two to three days of rest before wearing them again, to allow wrinkles to hang out.
• Do not unravel the knot by pulling on the small end. Always reverse the knot itself.

Following these simple tips will help make your ties last longer.

**Tips from The Neckwear Association of America